Articles written by Andrea Aker

The Piestewa Peak Summit Trail is a local favorite. Formerly called Squaw Peak, the well-maintained recreation area is accessible to all ages and abilities.

Aug 11, 2010 - Andrea Aker

Small businesses can leverage online video marketing to build their customer bases, increase brand awareness and educate target audiences.

Jun 6, 2010 - Andrea Aker

Hunter Trail at Picacho Peak is best known for a series of steel cables that hikers must rely on to navigate the steep and rocky terrain.

May 23, 2010 - Andrea Aker

Businesses should strive to create engaging e-newsletter content that subscribers can't easily find elsewhere.

Apr 10, 2010 - Andrea Aker

Businesses can use online and offline methods to build a list of loyal newsletter subscribers.

Apr 10, 2010 - Andrea Aker

The planning and organization phases of an e-newsletter campaign are integral to its long-term success.

Apr 10, 2010 - Andrea Aker

Plugins are programming scripts for customizing blogs. WordPress offers newsletter plugins that can help companies grow e-mail databases and capture leads.

Apr 9, 2010 - Andrea Aker

The trek to Flat Iron is challenging. A steep, rocky trail leads visitors to the tip of this landmark plateau in the Superstition Mountains near Phoenix.

Apr 9, 2010 - Andrea Aker

E-mail dominates business communication, and professionals are expected to follow the accepted protocol to maximize efficiency and effectiveness.

Apr 6, 2010 - Andrea Aker

Twitter enables users to upload background images to their public profiles. Businesses can use this space to increase awareness and boost marketing efforts.

Apr 6, 2010 - Andrea Aker

New micro-bloggers need to learn the Twitter vocabulary in order to build meaningful relationships with followers.

Mar 4, 2010 - Andrea Aker

Plugins are programming scripts that can enhance a blog's functionality. Twitter plugins allow users to leverage the micro-blogging service on their blogs.

Dec 8, 2009 - Andrea Aker

Plugins are programming scripts that increase blog functionality. Plugins for the footer can support copyrights, advertisements, traffic and more.

Dec 6, 2009 - Andrea Aker

Easy access to a high-end lifestyle helped Scottsdale earn its nickname as Arizona's Most Livable City, yet couples don't have to break the bank for a good time.

Dec 6, 2009 - Andrea Aker

"Old Town" Scottsdale is a Phoenix-area hub for nightlife, shopping and the arts. It is also ripe with activities that can get the blood pumping amid the desert backdrop.

Dec 6, 2009 - Andrea Aker

Companies that want to stand out during the holidays should personalize corporate gifts.

Nov 21, 2009 - Andrea Aker

Camelback Mountain, South Mountain and Piestewa Peak are among the most popular hiking destinations in Phoenix, Arizona.

Nov 2, 2009 - Andrea Aker

Steep, rugged and rocky, Camelback Mountain has been a Valley favorite for decades.

Sep 8, 2009 - Andrea Aker

Journalists need press kits, or media kits, to craft stories and assess the credibility of authors and their books.

Sep 8, 2009 - Andrea Aker

Timely facts and figures are essential components of news reports. They allow the public to weigh the credibility of a story.

Sep 6, 2009 - Andrea Aker

Public relations, or PR, is the practice of fostering and managing communications between an organization and its publics, creating a mutually beneficial relationship.

Aug 15, 2009 - Andrea Aker

Press kits, or media kits, are among the most widely used tools in PR, yet today's electronic version varies greatly from its traditionally printed counterpart.

Jul 8, 2009 - Andrea Aker

Companies should create newsrooms on their Web sites with information that journalists need to write accurate and timely stories.

May 8, 2009 - Andrea Aker

Whether it's Father's Day, Christmas or a birthday, dads value gifts that appeal to their practical and industrious natures.

May 7, 2009 - Andrea Aker

Free and low-cost tools can help small business owners increase productivity at work.

May 7, 2009 - Andrea Aker

Individuals and companies that develop mutually beneficial relationships with journalists can increase their brand awareness and reach new customers.

May 3, 2009 - Andrea Aker

PR professionals can take advantage of free online resources to build relationships with reporters, reach their target audiences directly and uncover media opportunities.

May 3, 2009 - Andrea Aker

As the temperatures rise, hikers should take extra precautions on the trail to avoid illness and injury.

May 3, 2009 - Andrea Aker

Whether it's Mother's Day, Christmas or a birthday, gifts don't need to be expensive in order to be memorable and appreciated.

May 3, 2009 - Andrea Aker

Twitter has emerged as a driving force in social media, and businesses are leveraging Twitter to increase their customer bases and promote their brands.

May 2, 2009 - Andrea Aker

The most popular bloggers regularly write posts that are diverse, informative and vary in length and structure. So what happens when bloggers run out of ideas?

Feb 7, 2009 - Andrea Aker

Working in a home office requires more self discipline than a traditional workplace, and people often need an extra push to stay motivated among distractions.

Feb 4, 2009 - Andrea Aker

Sources for television news interviews need to be conversational and engaging.

Jan 28, 2009 - Andrea Aker

In recent years, social marketing and networking have become essential tools for companies worldwide, driving revenues through online interaction and viral exposure.

Dec 14, 2008 - Andrea Aker

Sources have a responsibility to themselves, their companies and to the public to relay factual information, just as a reporter has a responsibility to report the truth.

Dec 1, 2008 - Andrea Aker